Taylor Swift is not only a famous pop star but also an entrepreneur who has successfully developed her business. This was reported by Zamin.uz.
Her team has created a wide-ranging economic system from cassette sales to hotel bookings. She is simultaneously known as a show star, film producer, and a figure recognized in the sports world.
In 2023, she joined the ranks of billionaires. On October 3, 2023, Swift presented her new album The Life of a Showgirl and a concert film.
According to Bloomberg Billionaires Index data, her wealth has increased by 1 billion dollars over the past two years, reaching 2.1 billion dollars. This growth was mainly achieved through tours, films, and repurchasing album rights.
Swift opposed the traditional studio system and made profitable business deals based on her personal image and brand. Her economic strategy, called “Swiftonomics,” is aimed against a system where producers, not artists, receive the main income.
The Eras Tour tours had a significant impact on the economies of 51 cities. In North America, ticket sales generated 2.2 billion dollars in revenue.
Fans spent approximately 5 billion dollars in the US on travel, hotels, food, and gifts. The tours noticeably increased traffic and hotel occupancy in city centers.
Taylor Swift: The Eras Tour film became an important event for the post-pandemic cinema market. Direct collaboration with the AMC theater chain allowed Swift to receive a large share of the revenue.
The new film Taylor Swift: The Official Release Party of a Showgirl was shown for one week and is expected to generate 30-35 million dollars in revenue in the US. The total value of the music works she has created since 2019 is estimated at about 400 million dollars.
She repurchased the master recording rights of her first albums and gained full control over the re-recorded albums titled Taylor’s Version. According to Spotify data, she has been the most streamed artist worldwide over the past two years.
Her albums have achieved over one hundred platinum statuses. Streaming services are the main source of income, but a multi-channel business model has been established not only through album sales but also merchandising, sales of collectible vinyl and cassettes, concerts, and films.
Through the “Swiftonomics” strategy, Taylor Swift has achieved not only creative success but also created an entire economic system, enabling her to earn billions through various platforms and business directions. Her approach serves as a model for modern artists.
