The identity of the "Kinder" child was revealed after 20 years

For fifteen years, the smiling boy's face on the "Kinder" chocolate wrapper was familiar to everyone. This was reported by Zamin.uz.

However, the identity of this boy remained a secret for a long time. As a result, various assumptions, rumors, and even people trying to claim to be "that boy" appeared.

In reality, the true hero had to remain silent due to the terms of the contract. It all started in 2004.

That year, the company chose 11-year-old Italian Matteo Farneti. Designers reworked his photo and turned it into the brand's symbol.

The packaging design was updated several times, the background and clothing changed, but the boy's smile and overall image remained unchanged. Over the years, different people claimed to be the boy on the "Kinder" wrapper.

For example, British Josh Bateson used this image in his modeling career, and in Italy, TV presenter Alessandro Egger made similar claims. Meanwhile, the company did not comment on the matter, and Matteo remained silent due to the contract signed by his mother.

The contract expired in 2019. In 2021, Matteo cautiously revealed that he was indeed the boy, but this statement sparked further debates.

Finally, in 2024, he presented documents signed with "Ferrero," officially confirming that his photo was used on the packaging from 2004 to 2019. He also handed over his "role" to a new boy at a symbolic ceremony, although the name of the new hero was not disclosed.

Currently, Matteo Farneti is 32 years old. He works as a model and actor, participates in various advertising campaigns, and travels extensively.

He shares photos of his work processes, travels, and friends on social media. He rarely talks about his personal life, but some posts mention his studies.

Matteo considers working with "Kinder" an important opportunity in his life and recalls those years with a smile.