A future without counterfeit products: how consumers can influence the national market

The current market is flooded with various quality products, and the issue of product authenticity is becoming increasingly urgent. Counterfeits not only undermine trust in brands but can also pose a real threat to consumer health. In this situation, digital labeling of products, which allows each buyer to independently verify the legality and origin of the product, plays a significant role.

In Uzbekistan, the "Asl Belgisi" system has become a key tool in this area. It allows consumers to obtain information about a product by scanning the Data Matrix code on the packaging. This means that buyers can ensure the authenticity of medicines, beverages, household appliances, and other goods not only based on the seller's confirmation but also by verifying it themselves before making a purchase.

How does public control work?

The "Asl Belgisi" system makes the verification process transparent and understandable. After scanning the code in the mobile app (Android/iOS), detailed information about the product can be obtained: its manufacturer, production date, expiration date, composition, and even the availability of mandatory certificates. If the information on the packaging and in the app differs or if the scanning result is suspicious, the consumer can report it. To do this, it is enough to click the "Report Violation" button in the app and describe the issue.

In fact, this creates a new form of public control, where the buyer becomes a participant in the fight against illegal products. The more people use the system, the more complicated the circulation of counterfeit products becomes, and the higher the demand for product quality in the market.

How is a new consumer habit formed?

In recent years, the number of users of the Asl Belgisi mobile app has been increasing, indicating a growing awareness among citizens about the importance of checking products. By the end of 2024, the app had been installed 785,000 times. This indicates the formation of a new consumer habit: people want to ensure the authenticity of what they are buying.

Moreover, labeling is beneficial not only for ordinary citizens but also for businesses. The "Asl Belgisi.Business" special app helps entrepreneurs verify the authenticity of goods and protect against counterfeit supplies.

Why is this important?

Digital labeling and public control are not just a means of protection against counterfeit products but a tool that transforms the market. When consumers regularly check products, stores and manufacturers are forced to operate in a more transparent environment, while "hidden" businesses lose the opportunity to sell.

Consumers who scan codes and report issues become part of a system that ensures:

• transparency - access to information about the product and its origin;
• safety - reducing the risk of purchasing counterfeits;
• quality control - the ability to quickly report violations.

As a result, digital labeling becomes not only a control mechanism but also an essential part of promoting responsible consumption. And in this system, the consumers themselves play a decisive role - they choose verified products and help create a market free of counterfeit goods.

Source: Xabar.uz