The name of Madrid's "Real" football club stadium is planned to be changed. This was reported by Euro-football.ru.
According to Spain's Mundo Deportivo publication, the stadium name will be shortened and will now be called simply "Stadio Bernabeu." Although the club has not officially confirmed this, reliable sources emphasize that this change is being made to increase marketing efficiency.
This decision is being made in accordance with modern market conditions. Additionally, Madrid's "Real" club is currently preparing for the next round of the Spanish championship against Madrid's "Atletico" team.
In the current season, "Real" is leading the La Liga competitions, ahead of their main rival "Barcelona." This match is eagerly awaited as both teams are considered leading clubs in the country's football.
The shortening of the stadium name and the new marketing strategy will serve to enhance the club's international reputation.
