Telegram will also start showing ads in search.

It has been announced that advertising will appear more frequently in the Telegram messenger here. In the coming days, ads will be displayed not only in channels but also in search results.
The ads will not be based on the user's personal information but will depend on what they are specifically searching for. That is, ads will appear that match the search terms entered by the user.
Additionally, Telegram Premium subscribers will be exempt from these ads, and their search experience will remain unchanged.