The outdoor advertising market in Uzbekistan is growing
The outdoor advertising market in Uzbekistan reached 366.3 billion soms, approximately 30.3 million dollars, in the first half of 2025. This was reported by Zamin.uz.
The Sostav publication, citing the Meter analytical service, reported this. Market growth was observed throughout almost the entire period.
In January, the expenditure volume was 3.9 million dollars, while in May this figure reached 6 million dollars. In June, a slight decline was recorded.
A large part of outdoor advertising corresponds to the trade, service, and telecommunications sectors. These directions occupy more than half of the market.
Other segments, including automotive, healthcare, restaurants, tourism, and construction sectors, account for between 3 and 6 percent of their share. Among the largest advertisers, Yandex Go, Lavka, and Flavis companies stand out.
Their advertising campaigns are actively placed on digital screens and billboards in Tashkent and other major cities (Sostav, Meter analytical service).
