On November 24, 2025, all 29,000 digital papakhas created by former UFC champion Khabib Nurmagomedov were sold on the Telegram messenger. This was reported by Zamin.uz.
The auctions began on November 22 and ended late on November 23. Commenting on the purpose of putting the papakhas up for sale, Khabib Nurmagomedov described it as a symbol of respecting where a person comes from and where they are headed.
According to him, the digital papakhas can be gifted to friends, relatives, or coaches. The sales were conducted in 290 stages, each lasting five minutes.
Buyers purchased one papakha for an average of 10,100 "stars". This amount is approximately equal to 103 Toncoin or 150 US dollars.
The total revenue amounted to 4.35 million dollars. These digital papakhas are limited products based on the TON network and can be purchased using "stars" or Toncoin.
Additionally, there is an option to sell the papakhas as NFTs on external platforms. This project demonstrated a unique fusion of digital technologies and gift culture.
