"Cristiano Ronaldo" invested 10 million euros, creating a new water brand in partnership with "Outreirinho"

Cristiano Ronaldo has invested 10 million euros in a partnership with Portugal's major Outeirinho group to create a new premium mineral water brand. One.uz reports.

The project's total initial investment is 20 million euros, with the parties sharing the company's shares equally at 50 percent each. The new brand's concept and bottle design have been entrusted to renowned design studios in Italy.

Launch and market entry plans The construction of the plant and the release of the product for sale are scheduled for the end of 2027. The product will initially be sold in the domestic Portuguese market and subsequently exported to global markets.

The Outeirinho group currently holds a 45 percent share of the Portuguese bottled water market. The new plant is expected to contribute to the economy by creating additional jobs in the region.

Ronaldo's experience and future goals The footballer is not new to the water business. In June 2023, the Ursu9 brand was presented to the public in Madrid.

Promoting a healthy lifestyle, sports, and the consumption of natural water aligns with Ronaldo's personal philosophy. The new project is aimed at ensuring a successful transition to the major business arena after his football career.