OpenAI made its debut on the Super Bowl stage with a 60-second, $14 million advertisement. This video showcases artificial intelligence as a logical continuation of humanity's greatest technological achievements. The animation, created in a pointillism style, reflects key milestones ranging from the invention of fire and the wheel to DNA sequencing and space exploration. The final part shows ChatGPT helping to solve real-life tasks, emphasizing the significance of artificial intelligence in our daily lives.
Purpose of the advertising campaign
- OpenAI's new marketing director, Kate Rouch, has chosen a strategy to make technology understandable to a broad audience.
- The advertisement does not mention AGI (Artificial General Intelligence), focusing instead on the practical applications of the technology in real life.
- OpenAI used its video generator Sora to test ideas, but the final version was entirely hand-drawn.
Market and competition
- OpenAI expects to generate $11.6 billion in revenue in 2024, with the company's overall valuation potentially reaching $300 billion.
- The advertisement was released at a crucial time for the company, as the AI market is becoming increasingly competitive with major companies like Google and Meta.
- Google recently pulled an AI advertisement prepared for the Olympics from airing due to negative public reaction.
The future of AI and OpenAI's position
- OpenAI is presenting AI as one of humanity's most important inventions.
- Some skeptics may argue that such comparisons are excessive, but the company is expressing confidence in the future possibilities of artificial intelligence.
- Despite existing doubts, OpenAI has announced that it will continue to develop AI technology.
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