Apple strives to maintain a stable price for the iPhone 18 Pro

While prices are rising in the smartphone market, Apple is striving to maintain the price of its new generation devices at the current level. This was reported by Zamin.uz.

According to supply chain analyses in the media, this concerns the iPhone 18 Pro model. In conditions of RAM shortages and rising costs of components, the company is strictly controlling its internal calculations to avoid price increases.

The biggest problem in this situation is observed in memory components. According to analyses, negotiations are underway with suppliers like Samsung and SK hynix to reduce prices or at least slow down their growth.

Apple is considering taking on the cost without forcing buyers despite the high price. It plans to ease the pressure through revenue from services.

The current price landscape in the Pro segment also reflects this struggle. For example, the iPhone 17 Pro starts at $1,099 in the US, with information about an increased base memory size.

Thus, keeping the price around that level in the next generation is not marketing but a real strategy. Competition is strong, and buyers are tired of taking on more debt for a new model.

The company is looking for ways to reduce costs not only for memory but also for other expensive parts like the display and camera. If this plan succeeds, price pressure in the high-end segment like the iPhone 17 Pro Max could also ease.

Ultimately, despite difficult market conditions, Apple's goal is clear — to keep the Pro model at a Pro price and not turn it into a luxury product. Achieving this goal will depend on the supply chain and upcoming decisions.

Whoever offers the best discount will be the winner.