Facebook launched a new program to attract creators
Facebook has launched a new monetization program aimed at attracting popular creators from competing platforms such as TikTok and YouTube. Zamin.uz reported on this.
This initiative, known as Creator Fast Track, is primarily designed to help creators build their audience faster within the Facebook ecosystem. As part of the program, the company offers participants guaranteed financial payments and additional content distribution opportunities.
According to TechCrunch, this system is intended to eliminate the need for creators to start from scratch. Under the program's terms, creators with at least 100,000 followers on Instagram, TikTok, or YouTube will be eligible to receive $1,000 per month.
If a creator has over one million followers on any platform, they will receive $3,000 per month for the first three months. Interestingly, participants are not required to produce only new and exclusive content for Facebook.
They can also upload their previously successful videos to this platform. According to Facebook representatives, this initiative addresses a widespread issue for creators.
Even after the bonus period ends, the company will continue to increase content reach for participants until they have firmly established their audience. Additionally, members will be able to use Facebook's monetization tools immediately without waiting to meet standard follower count requirements.
Alongside the launch ceremony, the company also announced key data regarding the creator economy. In 2025, total payments to creators amounted to nearly three billion dollars.
This figure represents a 35% increase compared to the previous year. Approximately 60% of this amount corresponds to content in short video or Reels formats.
Furthermore, to help creators see their earnings more clearly, the company is introducing new revenue metrics. These include concepts such as qualified views, revenue rate, and unqualified views.
These changes are aimed at making creators' activities more transparent and understandable.
