A major company in the technology sector, Apple, has filed a lawsuit to protect its interests. This was reported by Zamin.uz.
According to the company's claim, the cinema chain named "Apple Cinemas," operating in the United States, is infringing on Apple's trademark. Apple has repeatedly warned that the use of this name is causing confusion and uncertainty among consumers.
In Apple's lawsuit, it is stated that some people are mistakenly concluding that "Apple Cinemas" theaters belong to Apple. This has led to the spread of misinformation on social media and news websites.
The U.S. Patent and Trademark Office rejected applications for the names "Apple Cinemas" and "ACX – Apple Cinematic Experience" in October 2024. The reason for the rejection was indicated as the potential for these names to cause confusion with the Apple brand.
Apple's lawyers have been in contact with the management of the cinema chain several times via phone and in writing. Nevertheless, "Apple Cinemas" continues to expand its operations.
Now, Apple is seeking to impose restrictions on trademarks related to the name "Apple Cinemas" through the court and is demanding monetary compensation. This case has become an important debate regarding the protection of brands in the cinema and technology sectors.
The dispute between Apple and "Apple Cinemas" could lead to strict measures in future U.S. trademark legislation. This process is being evaluated as the beginning of a new era for the technology and cinema industries.
