The distinction between paywalls and freemium models has disappeared in mobile apps.

According to a recent report by RevenueCat, significant changes are occurring in the mobile subscription sector as of March 23, 2026. Zamin.uz reported on this.

The report data indicates that while hard paywalls outperform freemium models in initial conversion rates, the difference between both strategies disappears from a long-term retention perspective. Developers are increasingly opting for three-day trial periods.

However, it has been found that trials lasting more than 17 days ensure a conversion rate 70% higher. Additionally, short-term trials are quickly canceled by users, with 55% of them being stopped within the first day.

Therefore, developers need to focus on delivering immediate value to users during the initial session. The report also highlights technical issues.

It was noted that mandatory subscription cancellations due to payment errors are significantly higher on the Google Play platform compared to the App Store. Furthermore, apps with integrated artificial intelligence generate 41% more revenue per paying user but are facing challenges in retaining users.

Compared to apps without AI, the user churn rate for such apps has increased by 30%. Overall, the report helps better understand the efficiency of mobile subscription systems and user behavior.

It emphasizes the importance for developers of delivering value to users and resolving technical issues. At the same time, it was determined that freemium and hard paywall strategies have their own unique advantages and disadvantages.