The Catalan club "Barselona" is planning to place the logo of American pop star Taylor Swift on the team's jerseys for the upcoming "El Clasico" match against "Real Madrid".
According to RAC1, negotiations between the club and Spotify have reached the final stage. This agreement is being made as part of "Barselona"'s media partnership with Spotify. Previously, logos of famous artists such as Coldplay, The Rolling Stones, and Drake have also appeared on the club's jerseys.
Fan Discontent
This decision has caused significant discontent among "Barselona" fans. They are recalling that Swift recently held a concert at "Real"'s home stadium "Santiago Bernabeu," generating 9 million euros in revenue for the Madrid club, and are urging the club to reconsider this plan.
"Barselona" initially considered candidates like Ed Sheeran and Travis Scott, but Taylor Swift was ultimately chosen as the main option. According to sources, the contract with Spotify is nearly finalized, and it is unlikely that the club will backtrack on this decision.
May's El Clasico and the Championship Race
This match is expected to be one of the most important contests of the season. Currently, "Barselona" and "Real Madrid" have accumulated 60 points in the league table, but Hansi Flick's team has played one game less. Therefore, the "El Clasico" could determine the championship outcome.
Taylor Swift has been the most popular artist on Spotify for the second consecutive year. In 2024, her songs were streamed 26.6 billion times. This decision by "Barselona" holds significant marketing importance and could bring commercial benefits to the team.
However, fans believe that this agreement does not align with the club's history. They are demanding that the management consider other options.
