Tim Cook: Apple must be a leader in artificial intelligence

Apple's CEO Tim Cook addressed employees, emphasizing the need to win in the competition of artificial intelligence. This was reported by Zamin.uz.

In his opinion, artificial intelligence technologies will form the basis of all products and services in the near future. Therefore, Apple must actively work in this field and seize leadership.

Tim Cook urged company employees not to fall behind in the AI process, as success or failure in this area will determine Apple’s strategic future. The company presented its artificial intelligence functions under the Apple Intelligence brand in 2025.

These functions include the improvement of the Siri voice assistant, context-aware assistance, and generative capabilities. Although Apple is investing heavily in internal projects, competitors like Google and OpenAI have already gained an advantage in the market.

Tim Cook's words further confirm that artificial intelligence has become a priority direction within Apple. The company is mobilizing all resources to strengthen its position in this field and expects active participation from employees.

Developing artificial intelligence technologies is the key to Apple’s future success.