Introduces targeted advertising through Amazon Alexa

Andy Jassy, the CEO of Amazon, announced that the company is exploring the possibility of placing advertisements through the voice assistant Alexa. This was reported by Zamin.uz.

According to TechCrunch, this step will help turn the Alexa service into a targeted advertising tool during conversations with users.

For example, when a user asks a question about a product or service, relevant advertisements may be presented in the response content. Through this, Amazon aims to increase its revenue and further commercialize the Alexa service.

At the same time, the company stated that it will pay special attention to protecting users' personal information and privacy. Analysts emphasize that this new approach could have a twofold impact.

For some users, such advertising may cause inconvenience, while others may perceive it as a useful offer. Currently, Alexa is actively used on millions of devices and is considered an important strategic platform for Amazon.

The company has not yet announced a specific start date or technical details for the project.