Lucra company has attracted twenty million dollars in investment from the ARK Invest fund
At the beginning of this year, Dilan Robbins, the founder and head of Lucra Sports, achieved a significant result that many considered impossible. Zamin.uz reported on this.
He managed to attract world-renowned investor Cathie Wood and her ARK Invest Venture Fund as the lead investor for his project. Recently, Lucra announced that it raised twenty million dollars in a funding round led by this fund.
Prestigious publications are reporting on this. Robbins' success lies in the fact that he was able to convince the fund's leaders of the promise of his project, despite their previous negative experiences in the esports sector.
The fund had previously invested heavily in another gaming platform and failed to achieve the expected returns. The most notable point is that Lucra managed to attract such a large amount of funding even though it is not directly related to the artificial intelligence field, which is currently attracting the interest of all investors.
The company offers ready-made interactive gaming competitions as a unique customer acquisition program for entrepreneurs. Instead of simple discount coupons, Lucra's clients have the opportunity to organize prize-winning online tournaments or friendly competitions between users.
Currently, the company's partners include many large entertainment and sports brands. Dilan Robbins revealed two main secrets of this success.
First, one must always be sincere with people everywhere, as a simple conversation can turn into an introduction to a future major investor. Robbins recalls meeting his investor during a chance encounter at one of the vacation spots in New York.
The second secret is that even if the company is not creating a pure artificial intelligence product, the project presentation should start with the capabilities of this technology. According to Robbins, emphasizing this specific part of technology is strategically very important to attract investors' attention in the modern market.
Thus, correctly chosen networking and a modern technological approach opened the doors to great financial success for the young entrepreneur.
