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TCL Corporation Sues Samsung for False Advertising

Technology
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TCL korporatsiyasi «Samsung» kompaniyasini yolg'on reklama uchun sudga berdi
Xitoyning yirik texnologik korporatsiyasi TCL AQSH federal sudiga Samsung Electronics America kompaniyasiga qarshi rasmiy daʼvo ariza kiritdi. Bu haqda One.uz xabar beradi.

Kaliforniya markaziy okrug sudida koʻrib chiqilayotgan ushbu huquqiy nizoning asosiy sababi Samsung televizorlarining reklama kampaniyalarida qoʻllanilgan texnologik atamalardir. Daʼvogar tomonning taʼkidlashicha, Janubiy Koreya ishlab chiqaruvchisi oʻz mahsulotlarining texnik xususiyatlari haqida notoʻgʻri maʼlumot berib, xaridorlarni chalgʻitgan va bozordagi raqobat muhitiga salbiy taʼsir koʻrsatgan.

TCL vakillarining maʼlumotlariga 따르면, Samsung kompaniyasi oʻzining ayrim arzon modellarini yuqori sifatli yoritish tizimiga ega qurilmalar sifatida taqdim etmoqda. Aslida esa, mazkur televizorlarning texnik tuzilishi oddiy yorugʻlik diodli displeylardan deyarli farq qilmaydi.

Bunday marketing usuli isteʼmolchilarda mahsulotning haqiqiy imkoniyatlari borasida notoʻgʻri tasavvur uygʻotishi taʼkidlanmoqda. Bozordagi ulush va narxlar raqobati Mazkur mojaroning kelib chiqishiga televizorlar bozoridagi shiddatli narx kurashi sabab
Nodirbek RazzokovEditor-in-chief, reporter

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