Vera Brezhneva renewed her creativity and became "Vira"
The famous Ukrainian singer Vera Brezhneva has started a new phase in her creative career and announced that she will now perform under the pseudonym “Vira.” This was reported by Zamin.uz.
Known as a former member of the group “VIA Gra,” Vera has also completely updated her stage repertoire. In particular, almost all Russian-language songs have been removed from her program, and it is said that she no longer accepts orders for private events from Russian citizens.
These changes are emphasized to have been made with the aim of changing the singer’s creative direction and forming a new audience. Currently, Vira mainly participates in events and premieres in Kyiv and gives interviews only to the Ukrainian press.
Additionally, she has intensified her activity on social networks. The singer is expanding her charity and patronage work, focusing on helping migrants, supporting medical institutions, and initiatives to assist children.
These efforts are seen as part of promoting her new image. Furthermore, it has been reported that Vira is working on a new concert program entirely in Ukrainian.
She has also started managing her social media pages in Ukrainian and English. This clearly demonstrates her direction in this new phase.
At the same time, the singer’s daughter Sara Kiperman is also attracting attention. She is selling used branded items at discounted prices.
For example, a Balenciaga bag is priced at $1,750, a Louis Vuitton at $1,550, Chanel sneakers at $450, and Dolce & Gabbana sneakers at $350. Overall, Vera Brezhneva’s transformation into “Vira” is not just a simple change of pseudonym but a step toward a new creative position, a new audience, and new rules.
It once again confirms the concept of a “second wind” in show business. This is carried out with a strong character and a clear goal.
