McDonald's Remains the World's Most Valuable Restaurant Brand
The competition among the world's most famous food chains has entered a new and serious stage. This was reported by Zamin.uz.
The new ranking published by international consulting agencies clearly shows how the balance of power in the restaurant business world is changing. The Zamin.uz website informs its readers about the most expensive brands in the industry and unexpected market turns.
According to the results of 2026, the famous McDonald's brand managed to increase its value by another five percent, reaching forty-two billion seven hundred million dollars. This figure gave the American fast-food giant absolute leadership for the second consecutive year in the Brand Finance ranking.
According to the research, the total capitalization of the world's top twenty-five restaurant brands amounts to one hundred ninety billion one hundred million dollars. Interesting changes were observed at the top levels of the ranking.
Although Starbucks retained second place, due to fierce competition in the Chinese market, the brand's value decreased by four percent, falling to thirty-seven billion dollars. KFC, continuing to win consumers' affection, completed the strong top three with an eight percent growth.
Chick-fil-A showed a record forty-four percent jump due to active expansion in the United States. The secret of McDonald's success lies in stable revenue from the franchise system and global expansion.
The company recorded the highest figure in thirty years, opening one hundred and two new locations in the United States alone. Today, the chain owns forty-three thousand four hundred restaurants worldwide.
Subway increased in value by eighteen percent thanks to focusing on digital sales and international markets. Interestingly, while the chain is expanding abroad, the number of its outlets in the US domestic market has fallen to the lowest level in the last twenty years.
The most sensational event of this year's ranking was the triumphant march of Chinese brands. Mixue, Haidilao, and Luckin Coffee entered the strong top twenty-five for the first time.
According to analysts, Chinese companies have started to pose a serious threat to global giants by choosing an affordable and popular model rather than an expensive and luxurious one. Dear compatriots, which fast-food chain do you think offers the highest quality and tastiest meals?
When do you think our local brands will be able to enter such international rankings?
