The promotion campaign for the film 'Anora', which won an 'Oscar', one of the most prestigious awards in Hollywood, has reportedly cost 18 million dollars. This was reported by 'Zakon.kz'.
The promotion budget is three times larger than the film's budget
The film's distributor studio, Neon, allocated a significant amount for advertising and marketing. According to Neon’s CEO Tom Quinn, the amount spent on promotion was three times larger than the film's budget.
Despite this, it is noted that although 'Anora' has grossed 46.7 million dollars worldwide, this is considered a result below expectations.
What did the promotion campaign include?
To reach a wider audience, the following promotional tools were used:
1. Print and online advertising — through the internet, newspapers, and magazines.
2. Television advertising — film trailers and special broadcasts.
3. DVD distribution for the 'Oscar' voting process — introducing the film to members of the American Academy of Motion Picture Arts and Sciences.
'Anora' — a successful marketing example
The extensive promotion campaign is reported to have yielded results. 'Anora' ranked first in popularity on Apple and Amazon platforms, confirming that Neon studio's advertising strategy was well chosen.
Four wins at 'Oscar-2025'!
The film 'Anora', directed by Sean Baker, won in four major categories at the Oscar-2025 awards:
- Best Picture.
- Best Director (Sean Baker).
- Best Original Screenplay.
- Best Editing.
Additionally, Mikey Madison, who played the lead role in the film, won the 'Best Actress' award.
'Anora' gained attention not only for the Oscars but also for its strong marketing strategy. The 18 million dollar advertising campaign helped solidify the film's position in the international market and turned it into one of the biggest cinematic successes of the year.
