As the FIFA 2026™ championship is exactly 1 year away, Visa (NYSE: V) announced that it has chosen the brightest young talent in world football, Lamine Yamal, as its global ambassador.
Ahead of this historic World Cup taking place in Canada, Mexico, and the USA, Visa will offer exclusive opportunities for cardholders — a meeting with Yamal in Barselona, personalized signed gifts, and other surprises.
According to Tarek Abdalla, Visa’s SEMEA (Central and Eastern Europe, Middle East, and Africa) marketing director, Yamal represents the brave, exciting, and inspiring future of football.
Yamal has broken several records and attracted millions of fans with his technique, speed, and intelligence on the field. He said:
“Football is not just a simple game — it’s a force that brings people together and brings joy. Partnering with Visa allows me to share this passion with the world.”
Visa promotes equality, inclusivity, and new opportunities through sports as FIFA’s official payment technology partner.
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