OpenAI Sora project was halted due to high demand and costs

News that OpenAI has ceased operations of its Sora program, which generates videos using artificial intelligence, is being widely discussed in the media. Zamin.uz reported on this.

While many have linked this decision to privacy concerns, it has turned out that the reasons stem more from business aspects. The program allowed users to add their own faces to videos, and the fact that it ceased operations just six months after launch sparked doubts among internet users.

According to international technology websites, the main problem with the Sora project was low demand and extremely high financial costs. At its peak, the program had over one million users, but this number subsequently dropped to below half a million.

At the same time, keeping the service active cost OpenAI approximately one million dollars per day. This is because the process of creating videos through artificial intelligence requires significant computing power and energy consumption.

This financial burden forced the company to reconsider its priorities. While the team worked on Sora, competitors such as Anthropic made serious advances in software engineering and products aimed at business clients.

OpenAI CEO Sam Altman ultimately decided to shut down the Sora program and reallocate the freed technical resources to other directions. There are reports that this decision was made very abruptly and unexpectedly.

According to The Wall Street Journal, Disney, which allocated one billion dollars in funding for the project, was informed only an hour before the public announcement of the program's closure. As a result, the agreement was fully concluded along with the product, marking the beginning of a new phase.

This incident once again proved that in the field of artificial intelligence, not only technological capabilities but also financial efficiency are crucial.