iPhone Air failure changed Apple's strategy
Apple's new product, the thin-bodied iPhone Air, which the company had been developing for a long time, did not generate the expected interest upon its market release. This was reported by Zamin.uz.
According to information from Digitimes Asia on November 28, 2025, the failure of this model not only affected Apple but also reduced the interest of major smartphone manufacturers in China in creating thin devices. Analysis suggests that the low sales of the iPhone Air also explain Samsung's decision to abandon its Edge series at one point.
Major technology companies realized that demand for such designs had sharply declined. According to Nikkei Asia, Apple initially set the production volume of the iPhone Air based on optimistic plans.
However, due to the market's negative response, the company was forced to reduce this volume. This situation became an important lesson for Apple regarding the thin design concept.
According to The Information, due to low consumer demand, the plan to produce the second generation of the iPhone Air has been suspended indefinitely. Although the project is temporarily halted, Apple does not intend to completely abandon the idea of thin-bodied smartphones.
The company plans to reconsider this design, and with future technological advancements, such products may be produced again. Additionally, through this decision, Apple aims to maintain a balanced product portfolio and adapt to consumer demand.
This strategy allows the company to make effective decisions considering current market needs, technological capabilities, and user interest. Apparently, the iPhone Air project will remain in history as an important experience that led Apple to reconsider its strategy.
