The Coca-Cola company has decided to change the source of sugar in beverages produced in the US. This was reported by Zamin.uz.
Now, pure cane sugar will be used instead of high fructose corn syrup. This decision was made mainly due to the increasing demand from consumers for natural ingredients.
In recent years, interest in natural products has been growing. Additionally, there are political factors behind this change.
The US government has been supporting corn syrup producers through subsidies. This policy was particularly intensified during Donald Trump's presidency.
According to CNN, Coca-Cola based on cane sugar is being tested in hotels and restaurants owned by the Trump Organization. Such changes have increased the demand for the cane sugar-based "Mexican Coke" product produced in Mexico.
Experts believe that if Trump is elected president again and restrictions on agricultural imports are tightened, the price of sugar and the supply chain in the US could change significantly. Furthermore, Coca-Cola is placing great emphasis on producing products based on local ingredients suitable for each region in its global marketing strategy.
This serves to enhance the company's competitiveness in the market
