IBM Corporation announced its partnership with the Ferrari team

Two years ago, IBM Corporation identified a significant gap in its sports partnership portfolio—Formula 1 racing—according to Zamin.uz.

Today, this sport has gained massive global popularity, especially in the United States, driven in part by popular documentary series on major video platforms.

Built on cutting-edge technology, Formula 1 has become a key stage for leading tech companies to showcase their capabilities. For its next major initiative, IBM chose Formula 1 and, specifically, the Ferrari team—widely regarded as the most iconic in the sport’s history.

As emphasized by company leadership, Ferrari is the most successful and influential team in Formula 1 history. The core goal of this partnership is to maximize the use of artificial intelligence capabilities and implement advanced technological solutions in practice.

This aims to further expand the team’s technical capabilities. At the heart of the initiative is a complete overhaul and enhancement of the mobile app designed for fans, along with improving the quality of the data delivered.

According to team representatives, the primary objective is not merely to reach a broad audience, but to make every fan feel directly connected to the team. This approach is intended to strengthen fan loyalty and foster ongoing engagement.

During races, teams receive and process millions of data points every second. IBM’s technologies help transform this complex digital information into simple, engaging formats.

Ferrari is among the few teams with its own dedicated app, a strategy that reduces reliance on external social media platforms. As a result, the team can communicate directly with its fans through an independent platform and strengthen its global fan base.