CSKA team deputy director Vladimir Yurin spoke about the sale of season tickets for the new season in an exclusive interview with the "Evro-Futbol.Ru" website during the presentation of the new club store. This was reported by Euro-football.ru.
He stated that the sale of season tickets this season has improved compared to last year, but has not yet reached the figures from four to six years ago. Although this situation is related to various factors, sales have been increasing every year.
He hopes to increase the volume of sales in the future. The number of visitors has increased by approximately 30 percent compared to last season in terms of tickets and season tickets.
The company has done a lot of work in marketing and communication. In the coming years, a growth rate of around 15-20 percent is expected.
If this pace continues, the stadium could be fully filled or the average attendance could exceed 20,000 in the next 3-4 years. The introduction of the Fan ID system has affected stadium attendance.
In the 2018-2019 season, the average attendance was 19,288 people. After the pandemic and the introduction of the Fan ID, attendance increased from 9,000 to 12,500.
The club is doing a lot to engage fans. The work done in communication and marketing is helping to expand the fan base on social networks.
There are significant programs aimed at children and youth. A new website has recently been launched, making it convenient to purchase tickets and access other services through this digital platform.
The lighting system in the stadium has been updated, which improves the organization of events in advance. All possibilities are being created to make the atmosphere inside the stadium interesting for fans.
During the summer break, the official store in the stadium was reconstructed. The store had been open for ten years and needed an update.
Minor repairs were carried out, but the store did not close for several months due to the short break. In the future, there are plans to expand the store and make further significant updates, as the current space is not sufficient for the services provided to fans.
It was mentioned that the new store could be located inside the stadium, but a specific location is still being chosen. Various options are being considered.
The club is constantly working to create convenience for fans and improve services.
