According to a report prepared by International Media Service (IMS) for August 2025, the leading brands and sectors in the Uzbekistan television advertising market have been identified. This was reported by Zamin.uz.
The report is based on Kantar Media data, using the WGRP (Weighted Gross Rating Point) indicator as the main measure to assess advertising coverage among the 18-54 age audience. Among the most active categories, non-alcoholic beverages hold the first place with a 41 percent share.
In this sector, the Coca-Cola brand leads. The pharmaceutical sector has also returned to the TOP-3 with an 11 percent share.
The banking sector is the fastest-growing area, as its WGRP indicator has doubled compared to last year. Among the most active television brands, Coca-Cola ranks first with 9.1 percent, followed by Pepsi with 7.4 percent and Ava Lemonade with 5.1 percent.
Wildberries holds a 4.1 percent share, and Piala Gold has 3.4 percent. Additionally, brands such as Lipton, Anorbank, Asu, Mirinda, and NBU are also on the list.
Among the largest advertisers, IBT leads with a 15.9 percent share, while Coca-Cola is second with 12.6 percent. RG Brands South has 6.9 percent, Wildberries 4.4 percent, and Anorbank 3.8 percent shares.
Following them are companies like NBU, Colgate-Palmolive, L’Oréal, Polpharma, and Unilever. Compared to 2024, the greatest growth was recorded by NBU at four times and RG Brands at 2.5 times.
Anglesey Food and Polpharma showed nearly 80 percent growth, while Coca-Cola grew by 55 percent. Mondelez and Colgate-Palmolive stood out with 34-37 percent growth, and Salar Meat and Yuriya Farm with 15-19 percent growth.
Overall, Coca-Cola maintains its leadership in the television advertising market, with Pepsi in second place. The banking and pharmaceutical sectors are actively developing.
Wildberries and Anorbank attract attention as rapidly growing new brands. This information is based on the report provided by International Media Service (IMS).
