Interest in American brands is decreasing among consumers worldwide. This was reported by Zamin.uz.
Chris Kempczinski, CEO of McDonald's, emphasized this in an interview with CNBC. According to him, the main reason for this situation is related to the weakening of the positive perception of the United States worldwide.
Kempczinski stated that the company conducted four global surveys. Participants were asked questions such as “How do you rate America as a country?
What is your attitude towards American brands? What is your opinion about McDonald's?”
The results showed a slight decrease in positive opinions about America. Nevertheless, Kempczinski emphasized that this change has not negatively affected the McDonald's brand.
This information indicates that the company maintains confidence in its brand. Overall, there is a slight decline in interest in American brands worldwide, but McDonald's has not suffered significant damage from this process.
