On November 28, 2025, Puma's stock price in Germany rose by more than 17 percent. This was reported by Zamin.uz.
According to Forbes, this change was caused by rumors about the brand being sold. Currently, the companies Anta Sports and Li Ning from China are discussing the acquisition of the company.
However, the negotiations are still at an early stage. The main obstacle to reaching an agreement is the high demands on the company's value set by Puma's largest shareholders – the Pino family.
Additionally, the Japanese company Asics Corp has also shown interest in Puma. However, due to internal problems, Puma has been losing its position to competitors.
According to analysts, the new strategy developed by Puma's CEO Arthur Hold may not be effective enough to return the company to growth by 2027.
