Netflix Acquires Ben Affleck's Company for $600 Million
The world-famous streaming service Netflix has acquired InterPositive, an artificial intelligence company founded with Ben Affleck's involvement. Zamin.uz reported on this news.
This development holds significant importance for the film industry, as the new technology greatly assists directors and editors in editing footage during the final stage of producing films and series, namely post-production. According to international media outlets, the deal's value could reach up to $600 million.
This amount would make it one of the largest acquisitions in Netflix's history. Just recently, the company purchased a publisher of Roald Dahl's works for $700 million.
Although Netflix representatives have not yet confirmed the exact price, sources indicate that the initial payment may be less than the amount specified in the contract. The remainder will be paid based on InterPositive's future success and performance metrics.
InterPositive technology primarily enables filmmakers to eliminate continuity errors in scenes and enhance image quality. This software does not create entirely new scenes from scratch nor does it use footage without permission.
It serves solely to improve existing materials. This move demonstrates Netflix's continued efforts to actively integrate artificial intelligence into its content creation process.
The company has previously utilized generative AI to successfully create complex scenes, such as a building collapse for an Argentine series. Competing streaming platforms are also taking active steps in this direction.
For instance, Amazon is establishing dedicated AI teams for video and television content. Disney has begun collaborating with the renowned OpenAI company.
However, many employees in the film industry are concerned about the widespread implementation of new technologies. Their primary worries relate to job reductions and the potential unauthorized use of creators' works to train AI models.
The issue of fairness and protecting creative rights in the film industry remains unresolved.
