Representatives of Generation X, born between 1965 and 1980, currently play an important role in the global consumer market. This was reported by Zamin.uz.
According to data from the international research center Nielsen, in the United States alone, this generation is expected to spend a total of 15.2 trillion dollars on products and services by 2025. Researchers emphasize that Generation X places great importance on stability and consistency in life.
They usually make decisions based on their own experiences and strive to reduce impulsive purchases and unnecessary expenses. Therefore, even when spending a lot, they prefer efficient and beneficial purchases.
The consumption patterns of subsequent generations differ somewhat. For example, Generation Y, born between 1981 and 1996, tends to seek new experiences, while Generation Z, born between 1997 and 2012, pays more attention to public opinion.
As experts have noted, Generation X, which reached adulthood before the internet and quickly adapted to digital technologies, has the ability to integrate traditional and online shopping channels. This helps the shopping culture transition to a new stage.
For this reason, experts believe that this situation creates great opportunities in the retail sector, intensifies competition in the market, and fosters economic growth as well as new directions for consumers.
