The famous Catalan club “Barcelona” is planning to hold friendly matches across Asia in the summer of 2024. The team will participate in a commercial tour covering four countries in Japan and South Korea from July 21 to August 4.
The tour: Starts in Japan, ends in Korea
“Blaugrana” will first travel to Japan, where they will play against a local team. Then the team will head to South Korea, where two more friendly matches are planned.
These tournaments are not only a show for fans but also a financially significant event for the club.
15 million euros in revenue and contract obligations
According to information circulated by the media, “Barcelona” is expected to generate a total revenue of 15 million euros during this tour. This amount is crucial for ensuring the club's financial stability.
Interestingly, under the contract, “Barcelona” is required to bring its main squad players for this tour. This necessitates careful planning of preparations and workloads by the team's management.
The editorial team of Zamin.uz considers “Barcelona's” upcoming Asian tour to be a significant event from both football and marketing perspectives. For one of the largest clubs in world football, such trips are not just friendly matches but also a means to expand the brand, strengthen the fan base, and enhance economic efficiency
