The ranking of the world's 100 best cuisines announced by TasteAtlas has once again sparked discussions. This was reported by Zamin.uz.
Unfortunately, this time again, the national cuisine of Uzbekistan did not make it to this prestigious list. This ranking is based on ratings given by over 19,000 dishes and more than half a million users.
The ranking is led by the most famous and popular cuisines worldwide. Experts explain this result by factors such as brands formed over centuries, strong gastronomic marketing, and international popularity.
From the Central Asian region, only Kazakhstan's national cuisine managed to enter the list. It took 98th place and was recognized for dishes such as samosa, suzhoq, lagman, kespe, and borsak.
There have been previous debates about the insufficient representation of Uzbek cuisine in international rankings. For example, in February of this year, one of the Uzbek dishes — spicy-sour salad — ranked 43rd in the "world's worst dishes" list compiled by TasteAtlas.
This situation caused various discussions among the public. According to experts, the low visibility of Uzbek cuisine in rankings is not related to its taste or traditions.
The main problem is the insufficient level of global promotion and marketing. Although dishes like plov, somsa, and lagman are widely enjoyed internationally, marketing beyond flavor is also very important to achieve success in global rankings.
Therefore, the main issue now is how to introduce our national cuisine to the world.
